Hello! We imagine you are here because you want to learn how to build a business strategy. Whether you’re a business owner, manager or starting up your own new business, a business strategy is a key factor in your journey.

If you’re unsure where to begin, don’t worry, that’s why you’re here. Let’s have a look at a few questions to help build your business strategy.

Asking questions is a great way to find solutions and narrow down any uncertainties. It can help you identify where you are stuck in your planning and why.

Ask yourself and your business partners the following questions:

1. What is the purpose and goal of this business?

Of course, you should note down right from the beginning what your business goal is. Put your goal at the top, and think of all the steps in between it’ll take to get there.

Consider the purpose of the business; who will benefit from it, who are your customers, what will it take to reach the business goal, when you’ve reached the goal, how will you continue to keep the business thriving?

2. What is the value of this business and who can use it/will buy it?

Does the business offer a service or product and what is the value of it in the modern world? Is your service in high demand? If so, strategize the tasks and roles required to keep the business running smoothly when things get busy. You wouldn’t want to under-estimate your business’ demand and fall short on staff or employees, otherwise, things will start to get messy!

Keep your customers/clients in mind for the full duration of your business strategy journey. How will customers change or maybe how will the way your service is used, change in the future? Keep an open mind and take note of future changes and how they could affect your business.

 3. What are the setbacks we are facing?

Whether you’re developing a new strategy for an old business or a strategy for a soon-to-be business, consider what setbacks you are currently facing, have faced and might face in the future.

Discuss how the business can overcome these setbacks and take note of setbacks & problems others in your industry have already faced and overcome. You’d be surprised how much you can learn from the successes and failures of others!

 4. What should be discontinued or what should the business quit doing?

Is there anything in the business that’s just not working no matter how hard you try? Instead of wasting more time investing in it, planning it, rethinking it… perhaps it’s time to quit it!

It’s not uncommon for people to be unaware that these things they are trying to make work, are instead holding them back from reaching their full potential.

 5. What sets the business apart from competitors?

And finally, always always always give thought to your competitors! If your business is in a high-demand or popular industry, you’ll need something to set you apart from the competition. What is it? What makes you unique? How will your business differ from what’s already available out there?

Pay attention to what the customers and clients want. Find the gaps that your competitors may be lacking and use it to your advantage. 

Final Thoughts

BPOs and call centres can adapt to operating from home with the right resources, communication and support. Most people nowadays already have internet and computer or laptop access so all they’ll need is access to the right software and perhaps a bit of guidance on getting everything set up.

Regularly check in and schedule virtual meetings with your team to discuss any issues and possible ways in which the experience could be improved. Communication is key for adapting to this new work experience.

New platforms such as Zoom and Google Meet make it possible for up to 100 participants to join an online meeting at a time, so you can include everyone in those mandatory business meetings and get things done!