It’s important to collect reviews for your business to improve customer trust. Your business is an important and big investment, so of course, you need to do all you can to make it succeed. Customers and clients are the reason businesses get success. When customers leave good reviews, other customers take notes.

As an example, whenever I want to buy something, I always check the reviews and ratings first. Your customers/clients are your best marketers! In this discussion, we are going to look at a few of the top ways to collect reviews for your business. Let’s dive into it…

1. Do great work

This first tip may seem like an obvious one, but one of the top ways you can get good reviews is by doing a great job and service. When clients are impressed with the work you’ve done, they want to give praise. When a customer is happy with the product and customer service they received, they’ll want to let you know and spread the word.

Taking your work seriously and going the best you can to offer a great customer experience is the number one way to receive honest reviews.

2. Ask for a review

Kindly asking for a review after a customer interaction is another good way to get reviews. Send follow-ups asking how they are finding the product and if they enjoyed it and include a call to action asking them if they’d kindly leave a review.

The same concept can be applied to digital services. Send a follow-up to ask how everything is going and if they’re happy with the service.

3. Identify the right time to ask

Asking for a review can backfire if not done appropriately. There’s a time and a place for everything. Only ask a customer for a review when it makes sense, such as after they’ve bought a product, after a project has been completed, after a recent customer service support ticket, etc.

That being said, don’t immediately prompt a customer to leave a review after they’ve just bought something. Check in about 1 week later after they’ve had time with the product, then ask.

4. Include it in customer support

Customer support is an effective and suitable time to get your customers to give a rating and review. At the end of a customer support query, ask them if they’d kindly take the time to leave a review about their experience.

5. Have available options

Try to include as many options as possible for where and how clients can leave reviews. Set up a Google My Business profile, if you don’t have one already, and get customers to leave reviews on there. GMB (Google My Business) offers great exposure for your business right there on the Google search results page.

Other top suggestions for reviews are on Facebook, Takealot, Amazon, Yelp, etc. Wherever your product/service is available, review options should be taken advantage of. If you are willing to take it a step further, we recommend responding to reviews as well.

Responding to reviews shows you care about your customers’ experience. When you respond to negative reviews professionally and offer a solution, other customers and clients can see that you take responsibility for any mishaps and value the customer’s opinion.

6. Offer a reward for a review

Most people love receiving gifts. Offering an incentive in exchange for a review can make them feel special. That doesn’t necessarily mean you should be handing out freebies, you can if you want to, but a reward such as a discount or a voucher works well.

As an example, Takealot offers a chance to win a voucher for leaving a review. They reward loyal shoppers by entering them in a draw to win a R1000 voucher. Now that’s pretty motivating! Offering discounts on services is also a good way to encourage clients to try other services you offer.

7. Share reviews on social media

Get the word out and share, share, share! In modern business, your customers/clients on social media are your best free marketing. Share their reviews and give them a shoutout to make them feel acknowledged.

Sharing the positive reviews you have received on social media will encourage others to check out your business and leave a review of their own. Make it easy for people to write a review by providing an easy-to-find link or button.

Conclusion

These are just a few of the top ways to collect reviews for your business. Depending on your business type, you can use these as ideas to come up with solutions suitable for you. Encourage your employees to ask for a review after every successful project completion. Remember to follow up with customers who have bought products from you to see how they’re liking them.

Customer service is the perfect place to request reviews and feedback. If you don’t have the time or know-how to implement a good customer service strategy, consider outsourcing!

At Mango5, we love getting feedback from our clients. You can view some of our client reviews on Clutch to see what our clients have to say about our service.

Pop your details in our contact form and Mango5 will contact you to discuss your requirements.